In addition to the Golden Globes comedian for the Mozart in the Jungle series, YouTube will produce two other series, also in Spanish, one with Colombian singer Maluma and the other with Mexican actress and comedian Sofia Niño de Rivera.
Since the beginning of the year, YouTube, which has relied so far primarily on content produced by its users, has deployed a new strategy that leads it to invest in its own programs. This is to expand the offer associated with its new YouTube Premium service, which is a redesign of the old YouTube Red and aims to supplement with a paid service platform traditional, free and funded by advertising.
The online video service has launched, in early May, its most ambitious series to date, Cobra Kai, inspired by the saga of The Karate Kid movies. The first episode, in free access, has been viewed more than 40 million times. The success was such that one week after the launch, YouTube announced the production of a second season. The launch of programs in Spanish is a call to the Spanish-speaking public.